With over two decades of experience in the festival and hospitality industries, Gemma built a career programming and producing for some of the UK’s most loved festivals, including Camp Bestival, Bestival, Shambala, Port Eliot, and Rock Oyster. Alongside her role as Community Events Producer for BBC-partnered Bristol Food Connections (2014–2019), and as Programme Director for Wild & Well (2017–2018), she deepened her commitment to creating meaningful experiences that connect people, through music, food, and a wellbeing that comes from being outdoors.

It was as a child though that she first fell in love with adventures.  The feeling of dropping off the radar, going camping for the weekend or even just a night in a tent in the garden; to the hills with friends to dance around camp fires when they needed to let it all out; and the wilds to sleep under canvas during some formative years as a girl guide .  In 2013 she co-founded Firefly Camping—a bell tent hire company travelling the festivals but born from a bigger vision… to inspire more people to try ‘getting away from it all’ by sleeping outdoors.      

Now, returning to these roots, her mission has evolved into seeking how people can reconnect with themselves through smaller gatherings held in nature or other collectively effervescent environs.  She co-creates with other likeminded souls, magic makers and team players, who bring big ideas to life in enchanting ways for all, connecting you to me, because UMAMI.